Real Touch™ Embossing

Mimicking the appearance and texture of beautiful natural wood and stone due to our innovative, cutting-edge Real Touch™ EIR (Embossed-in-Register) technology, providing realism and natural beauty that makes our flooring stand out.

Real Touch™ Embossing creates a level of realism that can’t be achieved in any other way. It looks and feels like the wood visual you see. The perfect match between the embossing and photograph also results in depth of color and reflects light similar to the natural material.